Referred to the Subcommittee on Commerce, Manufacturing, and Trade.
Congressional Research Service
Official summary
Version 00 · Introduced in House · Sep 21, 2012
Ensuring Shoppers Transparency in Online Pricing Act of 2012 or the E-STOP Act - Directs the Federal Trade Commission (FTC) to promulgate rules requiring an Internet merchant with annual gross revenue of more than $1 million to disclose to each consumer, prior to the final purchase of any good or service, the use of a price-altering computer program. Defines "price-altering computer program" as one that: (1) accesses a consumer's personal information, including information about the consumer's computer and browsing history; and (2) uses such information to alter the merchant's selling price of a good or service. Allows exemptions to accommodate the reasonable expectations of consumers concerning price changes.
Deems a violation of a rule promulgated under this Act to be an unfair or deceptive act or practice under the Federal Trade Commission Act.
No related bills are listed in this snapshot. This does not establish whether the proposal has appeared in earlier Congresses.
Source last updated: Aug 14, 2025. Consult Congress.gov for the current record.
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